Vice President, Philanthropy Marketing

Job Details

Job ID:
35367

Location:
10 Brookline Place West, Brookline, MA 02445

Category:
Development/Fundraising

Employment Type:
Full time

Work Location:
Remote: occasional time on campus

Overview

PLEASE NOTE: This search is being managed by Diversified Search Group. Please direct all applications and inquiries to Gerard Cattie via email:

GERARD F. CATTIE, JR. (he/him)
Managing Director

Founder and Practice Leader

DSG Fundraising & Advancement | Diversified Search Group
gerard.cattie@divsearch.com

Chrysler Building, 405 Lexington Ave, 49th FL 

New York, NY 10017

This position is considered partial onsite, 2-3 days in the office at 10 Brookline Place, Brookline, MA each week. DFCI guidelines state that employees must reside in New England: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, or Vermont.

GENERAL SUMMARY: 

The Vice President of Philanthropy Marketing sets strategic direction and manages a staff of 77 FTEs, including the Assistant Vice Presidents of Digital Marketing, Donor Relations, and Philanthropy Communications. The position oversees all marketing, branding, advertising, communications, media relations, publications, web/digital, social media, and donor relations activities for the Division of Philanthropy’s 300+ staff and $400M raised annually.

The Vice President works in close partnership across the Division of Philanthropy and many other Institute departments including DFCI Communications & Marketing, Office of General Counsel, Facilities, and Office of the President. Responsible for cross-department strategy including oversight of process creation, proposal development, production of compelling gift propositions and narrative reports, promotion of fundraising events/programs to donors and to the general public, publications, donor events, websites, social media, advertising, patient partners, narrative reporting, trademarks and copyrights, logo usage, branding guidelines, media relations, donor signage and Institute recognition displays, acknowledgements, and more. Responsible for all Philanthropy Marketing strategy including development of goals, KPIs, and team priorities in alignment with Division and Institute priorities. Responsible for assisting the entire Division in reaching financial goals.

 

Embodies Dana-Farber’s core values:  Impact, Excellence, Compassion & Respect, and Discovery every day.  Adds value to the Dana-Farber community by seeking opportunities to collaborate across the Institute. Fosters an ethical, positive, results-oriented culture founded on open communication. 

Dana-Farber is pursuing an ambitious, multi-year fundraising effort to change the future of cancer research and care: The Dana-Farber Campaign. This $2 billion campaign is the largest in the Institute’s history and one of the largest ever in the U.S. focused solely on cancer. Philanthropy raised through The Dana-Farber Campaign will accelerate the Institute’s strategic priorities by supporting revolutionary science, extraordinary care, exceptional expertise, and essential opportunities—helping us prevent, treat, and Defy Cancer.

APPLICATION REQUIREMENTS:

Resume and cover letter required with application submission.

Responsibilities

PRIMARY DUTIES AND RESPONSIBILITIES:

Marketing Strategy (40%)

  • Oversee all communications, media relations, marketing, e-philanthropy (email marketing, social media, websites, search engine marketing, digital advertising, mobile marketing, accessibility, privacy), and donor relations functions (stewardship, recognition, events) throughout the Division of Philanthropy. Serve as final sign off and provide strategic counsel on all related matters with the goal of increasing fundraising;
  • Oversee marketing analysis and evaluate philanthropic opportunity with our brand;
  • Serve as the decision-maker on logo usage/policy/trademarks for all fundraising events and programs, as well as ad hoc requests from the general public;
  • Ensure alignment with Dana-Farber Cancer Institute and the Jimmy Fund brand identities in all Philanthropy materials, platforms, and functions;
  • Oversee the creation of annual strategic marketing and donor relations goals and strategies for 10 fundraising teams and several specialty areas to strengthen their fundraising potential;
  • Oversee the creation of distinctive marketing materials that highlight the DFCI and the Jimmy Fund brands among our donor community and the general public locally and nationally;
  • Oversee the strategy of electronic and digital engagement and digital marketing;
  • Coordinate with Philanthropy colleagues to maximize donor stewardship and support;
  • Understand be able to communicate opportunities to grow donor activation and engagement based on data.

Team Leadership and Management (25%)

  • Oversee 3 distinct teams and a combined staff of 77 FTEs;
  • Assess and evaluate team talent in order to make recommendations to the structure and staffing of areas supervised;
  • Guide and motivate direct reports in the ongoing evolution of the Division of Philanthropy, ensuring clear expectations and accountability through individual and team goals, as well as professional development plans, as appropriate;
  • Assess growth opportunities for direct reports and staff and serve as coach and mentor to direct reports;
  • Responsible for mid-year and annual performance evaluations of direct reports;
  • Member of the Senior Management Group within the Division of Philanthropy; must be able to convey updates across teams and understand appropriate communication cadences.

 

Collaboration and Partnership (20%)

  • Serve as senior liaison and partner with key DFCI departments, including Communications & Marketing, Facilities, Finance, and Office of General Counsel. Work closely with DFCI’s Communications & Marketing Department for the strategy and execution of all Philanthropy needs for promotion, branding, and awareness; includes oversight of JF.org website;
  • Work closely with Office of General Counsel on 15 fundraising-related trademarks and copyrights;
  • Work closely with Facilities for many donor-related building matters;
  • Work closely with various programs and departments established through philanthropy or philanthropic commitments.
  • Partner with long-standing valued partners to Dana-Farber and the Jimmy Fund including the Pan-Mass Challenge, Patriots, Red Sox, and more to ensure connection remains with national brands.

 

Operations and Resources (15%)

  • Oversee budgets of more than $1 million, and additional indirect budgets from the Philanthropy fundraising teams for marketing services;
  • Responsible for financial planning and oversight of team budgets to support team development.

SUPERVISORY RESPONSIBILITIES:

Reports to the Deputy Chief Philanthropy Officer in the Division of Philanthropy with a dotted line to the Senior Vice President and Chief Philanthropy Officer. This position manages Digital Marketing, Donor Relations, and Philanthropy Communications Assistant Vice Presidents (3) and their 74 staff. Administrative support to be hired upon hire.

Qualifications

MINIMUM JOB QUALIFICATIONS:

Bachelor’s degree required with an advanced degree preferred. 15+ years of marketing, communications, PR, donor relations, digital/web, social media, mobile, or fundraising marketing experience. Seeking 15+ years in senior management with comprehensive skills in marketing communications (preferably in a medical center environment) and experience or familiarity with development/fundraising strategy.

 

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

Must be a proven and demonstrated leader in areas of marketing and communications and have a robust understanding of Philanthropy (direct mail, national brand, and/or organizational experience). Ability to achieve results in a fundraising environment. Outstanding oral and written communication, strategic planning, and budget management skills. Strong organizational skills, editing skills, and superior attention to detail. Strong leadership and management capacity; effective in working with a variety of audiences (including highest level of Dana-Farber constituencies); excellence in customer service. Digital fluency to engage and speak to a diverse group of constituents and supporters, social media content development, and multi-channel platform understanding/awareness of data. Ability leveraging multi-channel marketing approaches to accomplish goals and objective a must. Attendance at some events required.

This position will evaluate current programs and create and execute approved plans to expand and diversify the donors and participants for the events assigned in order to broaden our donor base and create even more inclusive events. Experience with diverse donors is a plus.

PATIENT CONTACT:

No.

 

WORKING CONDITIONS:

This position is considered partial onsite, 2-3 days in the office at 10 Brookline Place, Brookline, MA each week. Some over-time or weekend work may be required. 

DIVISION OF PHILANTHROPY INCLUSION, DIVERSITY, & EQUITY COMMITMENT STATEMENT:

We’re stronger together.

In the Division of Philanthropy, we believe in the power of different voices. We encourage authenticity and diversity of every individual within our community. Our collective voices – donors, volunteers, staff, and patients alike – allow us to work together towards a world without cancer. Committed to being a place of inclusivity, belonging, and change, these are our core values.

 

DFCI DISCLAIMER:
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.  Requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities.  This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

 

External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.

 

DFCI offers a competitive benefits package including generous healthcare and retirement plans, at minimum 3-weeks’ vacation time in addition to 10 paid holidays, a flexible work environment, and work/life balance. We also provide an array of professional development opportunities.*

*All benefits subject to Institute changes

 

We’re hiring! Learn more about working in the Division of Philanthropy and view all open positions.

At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong.  As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff.  Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.

Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.

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